When an owner tells me they want clarity, they rarely mean they want more information. Most of the time they’ve already got plenty: accounts, bank feeds, supplier bills, a diary full of work and a head full of decisions.

What they’re really saying is this: they’re tired of making choices on the fly, reacting to what’s loudest, and hoping it all adds up to something meaningful.

That’s where purpose matters, not as a slogan on a wall, but as a working definition of what drives you and what you’re building towards.

When it’s clear, it becomes a filter. It helps you choose clients, shape your offer, hire well, set boundaries and say no without guilt. When it’s fuzzy, almost any opportunity looks like the right one until you’re stretched thin, busy every day and quietly wondering why you feel flat.

I see this a lot with owner-managed businesses across Ipswich and East Anglia. The business is busy, turnover is decent and from the outside things look fine. Inside, it can feel like constant motion without a clear destination. That’s not a motivation problem. It’s usually a direction problem.

You don’t need a retreat, a complete life overhaul or a perfect purpose statement. You need a few good prompts and the willingness to answer them honestly.

Below are the three questions I come back to again and again because they cut through the noise and get owners to something practical.

Question 1: What do you want this business to make possible in your life?

Most owners start with the business: more clients, more turnover, more staff, bigger premises, a nicer van, a bigger warehouse. It sounds sensible because those are the visible parts.

This question flips it. It starts with your life and works backwards.

A simple way to answer is to picture an ordinary week that feels like a win. Not a fantasy week on holiday, a normal working week where you finish on Friday and think, that was a good one.

Ask yourself:

  • What time do you start, and what time do you finish?
  • How many days are you in the business, and how many days are you working on it?
  • What work makes you feel switched on, and what drains you?
  • Where do interruptions come from, and what do they cost you?
  • What are you personally responsible for and what shouldn’t be on your desk anymore?

Then bring it back to money, in plain English:

  • Your baseline: what you need at home to cover essentials and feel steady
  • Your lifestyle layer: the things that make life enjoyable, not just manageable
  • Your “Bucket list – this year” list: the experiences, family plans, or goals you don’t want to keep postponing

Once you can see that clearly, you can translate it into numbers: what personal income supports that week and that year, what needs to be true about cash flow so you’re not carrying stress home, and what sort of buffer helps you sleep.

This question often reveals a gap between the life you want and the business you’re currently operating. That gap isn’t failure, it’s useful information. It tells you what the plan needs to solve.

Question 2: What are you not willing to trade for success?

Every business creates trade-offs. The danger is making those trade-offs by default, rather than by choice.

If you don’t decide what is protected, the business will slowly take it one small compromise at a time. A late night here, a missed gym session there, a weekend ruined by something that could have waited. Then you look up and realise the business has eaten the very things you thought you were building it for.

This question helps you define your non-negotiables: the things you protect even if it slows growth, even if it means saying no to certain work and even if it feels uncomfortable at first.

For one owner it’s family time, for another it’s health, for someone else it’s integrity in how they sell and deliver. For many, it’s the type of clients they work with because they’ve learned the wrong clients cost far more than they pay.

This is also where values become real.

Values aren’t the words you like. Values are the standards you keep when it’s inconvenient.

So make it specific:

  • If you value quality, what does that mean in how you price, plan jobs and handle rushed requests?
  • If you value freedom, what does that mean about being the bottleneck in every decision?
  • If you value calm, why is every week built around urgency?

There’s also a practical wellbeing angle here. Stress and burnout are widely reported across UK working life and small business owners often feel the pressure sharply because responsibility sits with them.

Question 3: If you could only be known for one thing, what would it be and who would say it?

This question often unlocks meaning and positioning at the same time. It’s about impact and reputation, not in a grand dramatic way, but in a grounded, specific way.

If you could only be known for one thing, what would you want it to be?

Reliable. Calm in a crisis. Craftsmanship. No-nonsense. The best in the region at a particular niche. The team that makes clients feel looked after. The business that raises standards.

Then add the second part, because it changes everything:

Who would say it?

Your clients. Your team. Your peers. Your family. The younger version of you who needed help.

When you name the audience, you clarify what matters and what doesn’t. You stop chasing approval from everyone which is one of the quickest ways to dilute a business.

This question also exposes misalignment quickly. If you want to be known for calm and quality, but your day-to-day is rush, firefighting and reactive delivery, then your operating model is fighting your purpose. If you want to be known for innovation, but you spend most of your time stuck in low-margin work you don’t enjoy, then the business isn’t set up to reflect the real you.

A quick example from the real world

A trades business I worked with in the region was doing alright on paper: plenty of work, decent turnover, and a good reputation. But the owner was permanently on call constantly pricing, constantly sorting issues and constantly saying yes because saying no felt risky.

When we worked through these three questions, a few things became obvious:

  • The life they wanted included being home for three evenings a week, and having one protected day for planning and quoting
  • They weren’t willing to trade health and family time for growth anymore
  • They wanted to be known for reliability and quality, not speed at any cost

That led to practical changes, not a big reinvention: clearer client selection, firmer boundaries on response times, pricing that reflected the true cost of delivery and a small shift in who did what day to day.

The result wasn’t just more profit it was more breathing space.

How to use your answers without making it complicated

The point of these questions isn’t to produce a poetic purpose statement. The point is to give you a working compass you can use in real decisions especially on a Wednesday afternoon when you’re busy and tired.

A decision passes the test if it:

  1. Moves you towards the week you want
  2. Protects what you won’t trade
  3. Builds the reputation you want to earn

Once you have your answers, look at your current business through that lens:

  • Are you taking work that fits your purpose, or work that simply fills the diary?
  • Is your pricing supporting the life you want, or forcing volume and stress?
  • Is your team structure helping you deliver what you want to be known for, or making you the last point of failure?
  • Is your marketing attracting the right clients, or just more of the same?
  • Is your calendar a reflection of your purpose, or a record of other people’s priorities?

Here’s a simple framework to keep it practical:

Purpose sets direction. Principles set boundaries. Positioning helps you attract the right work. Planning turns it into action.

If any one of those is missing, the business wobbles:

  • Without purpose, you drift
  • Without principles, you trade your life for revenue
  • Without positioning, you take whatever comes in
  • Without planning, you stay busy and go nowhere

A small exercise for this week

Write your answers to the three questions on a single page. Keep the language plain.

Then, once this week, pick one live decision and run it through your answers. It might be a client request, a hire, a pricing change, a new service idea or a marketing opportunity.

You’ll be surprised how quickly clarity shows up when you force a decision to pass a purpose test.

If you’d like help turning your answers into a clear 12-month plan (with numbers to support it and a simple set of priorities you can actually follow), we can help.

Call the office to book a Vision Day on 01473 744700.

Please see another An Accounting Gem blog: https://www.aag-accountants.co.uk/why-more-turnover-is-not-a-vision-and-what-to-aim-for-instead/

 

 

 

A lot of owner-managed business owners say the same thing when we ask what they want next: more turnover. Sometimes it’s “double it”. Sometimes it’s a nice round number that sounds like success.

We understand why. Turnover is measurable. It’s easy to explain. It feels like progress. It can be a useful indicator, especially if you’re tracking it alongside profit, cash and capacity.

But turnover on its own is not a vision. It’s a scoreboard. It’s a number that sits at the end of a chain of choices. If you chase it without being clear on what you want it to create for your life, you can end up building a business that looks good from the outside and feels heavy from the inside.

Turnover is a number, not a destination

If we grew your turnover by 20% this year, what would that actually mean for you?

  • More money in the bank
  • More pressure on cash flow
  • More staff
  • More clients
  • Longer hours
  • Less time
  • More stress
  • More pride
  • More options

It could be any combination of those things and that is exactly the point.

Turnover doesn’t tell you whether the business is funding the life you want. It doesn’t tell you whether your time is being used on the right things. It doesn’t tell you whether you’ve built something sustainable, or something that relies on you being the engine every day.

If you’ve ever hit a target and felt oddly flat, it’s often because the target wasn’t connected to a bigger personal purpose. You achieved the thing you thought you should want and then realised it didn’t change what you were hoping it would change.

What you actually want your business to create for your life

A vision worth building starts with you, not the spreadsheet.

This isn’t about being fluffy. It’s about being precise. If you don’t know what you want, the business will keep expanding into whatever it can: more work, more responsibility, more decisions, more plates to spin.

When we talk about personal vision with business owners, it often comes back to a few themes:

Time
Not just time off, time that feels like yours. Time to think. Time with family. Time for health. Time to enjoy the work, rather than constantly react to it.

Security
That might mean a cash buffer, predictable drawings, a pension plan or simply sleeping better because you know the bills are covered.

Freedom of choice
The ability to say no to certain clients, projects or working patterns. The ability to step back without everything wobbling.

Pride
Building something you can stand behind, with a team and a reputation that matches your values.

Challenge
Some owners genuinely want growth, bigger projects and a sense of momentum. That’s valid but it still needs to be linked to what it gives you personally.

None of these are right or wrong. The problem is when we never choose, and we let default ambition take over. More turnover becomes the aim because it’s the easiest aim to write down.

A vision you can actually use

A useful vision is one you can make decisions against on a Wednesday afternoon when you’re busy and tired.

It needs to be clear enough that you can ask: Does this move me towards the life I want, or away from it?

That’s why we like to translate vision into a few practical statements. For example:

  • I want to work 4 days a week by 10 October 2026, without revenue dropping and without clients noticing a dip in service.
  • I want to take £X a month consistently, with a cash buffer of £Y and no fear around VAT or payroll dates.
  • I want a team that can deliver without me checking everything, so I can focus on strategy, relationships and the parts I am best at.
  • I want growth but only if it does not come with me being the bottleneck.

These statements aren’t promises. They’re direction. They tell you what you’re aiming for then the business plan can be built to support that direction.

How turnover fits when vision is clear

When you know what you want the business to create for your life, turnover becomes meaningful again because it becomes a tool.

If you want more time, you might need higher margin work, a tighter service offering, better delegation or a different pricing model. That might involve growing turnover or it might involve keeping turnover steady while improving profit and efficiency.

If you want security, you might need stronger cash management, better credit control, a realistic tax plan and a pricing structure that accounts for the real cost of delivery.

If you want freedom of choice, you might need to reduce dependency on a handful of clients, improve marketing consistency and build a pipeline that gives you options.

In each case, turnover isn’t the starting point. It’s one of the levers you might pull after you’ve decided what you’re building towards.

The hidden cost of chasing turnover

One of the hardest parts of being an owner is that growth often arrives as more complexity.

More clients can mean more admin. More staff can mean more management. More turnover can mean more working capital, more VAT pressure and more time spent firefighting.

It’s easy to tell yourself you’ll sort it out once you reach the next level. If the next level isn’t connected to a personal vision, you can end up constantly moving the goalposts and never arriving.

That’s why we encourage owners to pause and set the direction first. It can save a lot of wasted effort. It can also reduce the chance of building a business that looks successful but feels draining.

Where a Vision Day comes in

This is the gap a structured Vision Day is designed to help with.

It isn’t a day about spreadsheets alone, and it isn’t a day about vague motivation. It’s a day where we step back and get clear on what you want your business to fund and enable in your life then we start shaping a business plan that supports that.

Our Vision Days are built for owners who are capable, busy and pulled in too many directions, and who want clarity they can act on.

If you’re reading this and thinking:

  • “I do want growth, but I’m not sure what for,” or
  • “I have grown, but it has come with a cost,”

…then speaking to us is a sensible next step.

Book your Vision Day

Call the office to book on 01473 744700

Please see another An Accounting Gem blog: https://www.aag-accountants.co.uk/claiming-expenses-what-you-can-and-cant-claim-as-a-small-business-owner-uk/

Running a small business means paying for all sorts of “necessary” costs from software to travel to marketing. The good news is many of these costs can reduce your taxable profit. The not-so-good news is that HMRC won’t allow everything.

This guide explains, in plain English, what you can usually claim, what you can’t and how to keep things HMRC-friendly.

Important: This is general UK information, not personal tax advice. HMRC rules can be nuanced, especially where there’s personal use.

The golden rule: business use only

If you’re self-employed, you can deduct expenses to work out your taxable profit as long as they’re allowable. Allowable expenses are costs related to business purchases. HMRC also makes clear that allowable expenses do not include money taken from the business for personal use.

Mixed-use costs (part business, part personal)

If you use something for both business and personal reasons (for example, a mobile phone), you can usually only claim the business portion and you should use a reasonable method to split it.

What you can claim (common categories)

HMRC’s guidance lists typical allowable expense categories for the self-employed, including:

Office, property and premises costs

  • Office costs (e.g., stationery, phone bills)
  • Costs of business premises (e.g., heating, lighting, business rates)

Travel costs

  • Travel costs such as fuel, parking and public transport fares

Staff and subcontractors

  • Staff costs (e.g., salaries or subcontractor costs)

Stock and materials

  • Things you buy to sell on (e.g., stock or raw materials)

Financial costs

  • Financial costs (e.g., insurance or bank charges)

Marketing and training

  • Advertising/marketing (e.g., website costs)
  • Training courses related to your business (e.g., refresher courses)

Working from home: two main approaches

HMRC says you may be able to claim a proportion of household costs (like heating, electricity, council tax, rent/mortgage interest and internet/telephone use) if you work from home, using a reasonable method (for example, rooms used or time spent).

Simplified “flat rate” option (self-employed)

If you work 25 hours or more per month from home, you can use a flat rate instead of complex calculations. HMRC’s published monthly flat rates are:

  • 25 to 50 hours: £10/month
  • 51 to 100 hours: £18/month
  • 101+ hours: £26/month

HMRC notes the flat rate does not include telephone or internet, you can claim the business proportion separately by working out actual costs.

Capital allowances: when it’s not a normal “expense”

For some purchases (like equipment, machinery, and certain business vehicles), HMRC guidance points to capital allowances instead of treating the full cost as a day-to-day expense.

(If you want a deeper explanation on which assets qualify and how claims work, HMRC’s capital allowances guidance is the official starting point.)

What you can’t claim (common traps)

1) Personal spending / drawings

HMRC explicitly states allowable expenses do not include money taken from the business for personal use.

2) “Everyday” clothing (even if you only wear it for work)

HMRC’s manual guidance is clear: you should disallow ordinary clothing that could be part of an everyday wardrobe even if a professional body expects a certain standard of dress. Protective clothing and uniforms are treated differently.

3) Business entertainment and many gifts

HMRC’s manual says that, with certain exceptions, expenditure on business entertainment or gifts is not allowable as a deduction against profits, even if it’s a genuine business expense.

4) Travel with a “dual purpose” (business + holiday)

If travel has dual purpose (for example, mixing a conference with a holiday), HMRC’s manual states the costs can be disallowable because no part is wholly and exclusively for the trade.

5) Fines and penalties (often disallowed, facts matter)

HMRC notes the key test is whether the expense is wholly and exclusively for the trade. Where a penalty is intended as punishment, it will not be allowable; where it’s restitution for damages caused by normal trading operations, it may be allowable.

Record keeping: keep it simple and defendable

A practical rule: if you’d struggle to explain why it was for the business, treat it as a red flag.

For anything with personal overlap (phone, car, home working), document:

  • what the cost was,
  • how you calculated the business proportion,
  • and keep evidence (invoices/receipts and notes).

Quick FAQs

Can I claim expenses if I use the £1,000 trading allowance?
HMRC states you cannot claim expenses if you use the £1,000 tax-free trading allowance.

I run a limited company, does this apply?
HMRC notes that if you run a limited company, you’re not “self-employed” in that sense and company deductions are handled differently for Corporation Tax.

Please see another An Accounting Gem blog:  https://www.aag-accountants.co.uk/succession-planning-securing-the-future-of-your-business/

Running a business is full of big decisions and one of the most important is what happens when you’re no longer at the helm.

Whether you’re planning to retire, sell up or simply want to reduce your involvement in the day-to-day, succession planning is the key to making sure your business keeps going strong. It’s not just about picking a name to take over, it’s about building a future that works for you, your family, your team and your customers.

What Is Succession Planning?

Succession planning is the process of preparing for someone else to take over your role in the business, either gradually or all at once. It might be a family member, a trusted employee, a business partner or even an external buyer.

It’s about more than just a will or retirement plan. It’s about:

  • Keeping the business stable and profitable
  • Protecting your legacy
  • Avoiding disputes
  • Minimising tax liabilities
  • Giving you peace of mind

Why It Matters

Too many business owners leave succession planning too late often until health issues or unexpected events force their hand. That can lead to rushed decisions, family tensions or even the closure of a profitable business.

Done properly and in good time, a succession plan can:

  • Help you exit on your terms
  • Train and support your successor properly
  • Maximise the value of the business
  • Reduce Inheritance Tax and Capital Gains Tax
  • Provide financial security for your family

What to Think About

  1. Who will take over?
    Start by identifying possible successors. Are they ready? Do they need training or support? If there’s no obvious choice, consider if an outside sale is more suitable.
  2. What is the business worth?
    Understanding the value of your business is crucial. It helps with financial planning, tax strategy and even family discussions.
  3. What structure will work best?
    You may want to pass shares gradually, set up a trust or sell in full. Each option has different legal and tax implications.
  4. When is the right time?
    Succession planning doesn’t mean handing over the reins tomorrow, it could be a 5–10 year transition. The earlier you start, the smoother it will be.
  5. Are your affairs in order?
    Make sure your will, shareholders’ agreement, business structure and insurance policies all support your succession goals.

How We Can Help

At An Accounting Gem, we support local businesses across Ipswich and beyond with practical succession planning advice. We work closely with you to:

  • Review your current position
  • Understand your personal and business goals
  • Explore tax-efficient options
  • Create a clear action plan

Let’s Talk About Your Future

Thinking ahead doesn’t mean you’re stepping back today, it means you’re protecting everything you’ve worked so hard to build.

If you’d like to start the conversation, book a friendly, no-pressure chat with our team, we’re here to help you plan with confidence.

Please see another An Accounting Gem blog: https://www.aag-accountants.co.uk/the-real-cost-of-materials-are-you-accidentally-working-for-free/

If you’re a builder or trades business, you probably keep an eye on day rates and quote totals.

There’s a quieter problem that destroys profit in the background: under-recovering materials and labour.

When materials cost recovery isn’t built properly into your construction pricing, you can look busy, have cash going through the bank and still be working for free (or very close to it).

Where Builder Profit Leaks Really Happen

Most builder profit leaks aren’t dramatic. They come from lots of small “it doesn’t really matter” decisions that add up, such as:

  • Charging only the merchant invoice for materials, with no allowance for wastage, delivery or credit terms
  • Not charging for time spent collecting, ordering, returning or sourcing materials
  • Under-estimating labour by “a day or two” to win the job
  • Allowing variations and extras on site without updating the price
  • Covering small items yourself – screws, fixings, silicone, blades because they “feel too small to bill”

Each one seems minor. Together, they quietly erode your margin on every job.

The Real Cost of Materials (Not Just the Invoice)

When you look at a materials invoice, it’s easy to think, “I’ll just pass that on to the client.”

But the real cost of materials is often much higher than the number on the page.

Things that should be included in your materials cost recovery:

  • Purchase price – the merchant invoice
  • Wastage and breakage – off-cuts, mis-cuts, damaged items, over-ordering
  • Delivery charges – merchant delivery or your own time and fuel collecting
  • Admin time – specifying, pricing, ordering, checking and chasing
  • Credit terms and cash flow – the fact you often pay out before you’re paid
  • Small consumables – fixings, sealants, tapes, blades, PPE, etc.

If you only recharge the invoice amount, you’re quietly subsidising the job out of your own pocket.

The Hidden Cost of Labour

Labour under-recovery is just as damaging as materials.

Most builders think about labour in days on site. But a realistic labour cost needs to allow for:

  • Actual paid hours – including set-up, clear-down and breaks
  • Travel and collection time – getting to site, going for missing materials
  • Supervision and snagging – checking work and returning to fix issues
  • Quote and paperwork time – surveys, pricing, invoices, chasing payment
  • Overheads – vans, insurance, tools, software, phones, office costs

If your day rate only covers the time “on the tools”, all the other time you work is effectively unpaid.

What “Working for Free” Looks Like in Real Life

On paper, a job might look fine: the price feels sensible, the client is happy and the team is busy.

But once the job is finished and you quietly compare:

  • What you thought materials would cost, versus what they actually cost
  • How many days you allowed, compared with how many days you actually spent
  • The extra trips to merchants and extra time on variations that never got added to the bill

…it’s common to find that the true profit on the job has shrunk to almost nothing.

You’ve carried the risk, paid the wages, juggled the cash flow and ended up with a return that doesn’t reflect the effort or the stress. That’s what “accidentally working for free” looks like.

How to Protect Your Margin on Every Job

To stop these builder profit leaks, your construction pricing needs to:

  1. Build in a proper materials margin
    Include wastage, delivery, admin time and a sensible mark-up for handling the risk and hassle of materials.
  2. Factor in all labour time, not just on-site time
    Travel, collections, quoting, snagging and admin should all be covered within your rates.
  3. Set a target profit margin and stick to it
    Decide the minimum margin you will accept and price to achieve it – not just to “win the job”.
  4. Treat small items as part of the job cost, not a freebie
    Either allow for consumables within your rates or make sure your materials cost recovery includes them.
  5. Review your numbers regularly
    Compare quoted vs actual materials and labour on completed jobs. Wherever you see a leak, adjust your pricing and process.

Next Step: Check If You’re Working for Free

If you’re flat out but not seeing the profit you expect, it’s very likely your materials cost recovery and labour pricing need attention.

A simple next step:

  • Pick a handful of recent jobs
  • Compare what you quoted for materials and labour with what you actually spent
  • Ask: “If I did this job again on the same terms, would it be worth it?”

If the honest answer is “no”, that’s a clear sign your pricing model is helping others more than it’s helping you.

If you’d like help reviewing your construction pricing and stopping these profit leaks, we can go through your jobs with you, in plain English, and build a pricing approach that protects your margin instead of giving it away.

Please see another An Accounting Gem blog:  https://www.aag-accountants.co.uk/electric-cars-and-the-2025-budget/

What UK Small Businesses Really Need to Know

There’s been a lot of chatter about electric cars, new taxes and whether the government has “gone off” EVs. If you’re running a small business, that noise isn’t very helpful.

You just want to know, in plain English:

  • What’s actually changing?
  • When does it kick in?
  • What does it mean for our costs and our tax?

This guide walks through what’s been announced so far, in normal language, and then looks at how you might respond in your business.

  1. What’s changing for electric cars?

A new mileage-based tax from April 2028

From the 2028/29 tax year, fully electric cars will be charged 3 pence per mile, and plug-in hybrids 1.5 pence per mile.

Think of it as a small extra cost built into every mile driven – broadly similar in spirit to how fuel duty is built into the cost of petrol and diesel. It doesn’t stop you using an EV, but it does mean the “running cost” number you have in your head needs to be updated.

Road tax (VED) from April 2025

From April 2025, electric cars are no longer exempt from Vehicle Excise Duty (VED) – road tax. Previously, fully electric cars didn’t pay VED at all. From April 2025 that exemption disappears, and electric cars are brought into the normal road-tax system alongside petrol and diesel vehicles.

So if you’ve been used to “no road tax” on an EV, that particular perk is coming to an end.

Has the government “gone off” EVs?

Not really. The broader policy direction still supports EVs as part of the future vehicle mix, with continued focus on charging infrastructure and cleaner transport in general. What’s really happening is that the tax system is being adjusted so EVs aren’t sitting quite as far outside the normal rules as they did in the early days.

  1. How the HMRC mileage rules fit in

For business owners, the familiar HMRC mileage rules still apply and they’re actually quite straightforward once you line them up.

Staff using their own car (including EVs)

When an employee uses their own car for business, the standard HMRC mileage rates are the same whether that car runs on petrol, diesel or electricity:

  • 45p per mile for the first 10,000 business miles in a tax year
  • 25p per mile for business miles above that

There isn’t a special HMRC “EV mileage rate” under this scheme, an electric car is simply treated as “a car”.

Company-owned EVs

If the car belongs to the business (a company car), you don’t use those 45p/25p rates in the same way.

Instead, HMRC expects you to work with an advisory electricity rate for reimbursing the cost of electricity used on business journeys. Recent guidance makes a distinction between charging at home and charging in public, and the basic idea is:

  • What you reimburse should be linked to the electricity actually used for business miles; and
  • It should be structured so the reimbursement is treated correctly for tax and doesn’t accidentally turn into a taxable benefit.
  1. So where does this leave small businesses?

For a small business that already uses EVs, or is thinking of switching, the short answer is:

EVs are no longer “tax-free”, but they can still make sense.

You need to factor in:

  • Road tax (VED) from April 2025; and
  • A mileage-based tax from April 2028

At the same time, the rules for reimbursing business use are clear and workable, as long as you stick to the official mileage and electricity frameworks.

If staff use their own EVs

If your staff use their own electric cars for business journeys, you can still reimburse them at the usual 45p/25p rates:

  • It keeps things simple
  • Payments sit within the tax-free limits
  • Staff don’t lose out just because they drive an electric car

If you provide a company EV

If you provide a company EV and reimburse charging:

  • You follow the advisory electricity rate; and
  • You follow the guidance around home versus public charging.

Again, the aim is to keep everything transparent and on the right side of HMRC.

  1. Making the decision: EV vs petrol or diesel

Before replacing or adding vehicles, it now makes sense to sit down and do a proper “total cost over time” comparison rather than relying on old assumptions.

For an EV, that means looking at:

  • Purchase or lease cost
  • Road tax from 2025
  • Electricity costs at home, at work and on public chargers
  • The mileage-based tax from 2028
  • Maintenance and insurance
  • Any reimbursements you expect to pay staff

Then you put that next to a petrol or diesel vehicle over the same period and include:

  • Fuel and fuel duty
  • Road tax
  • Maintenance and insurance
  • Any mileage reimbursements

Once you see the numbers side by side over three to five years, the decision is usually much clearer and much less emotional.

  1. Why charging arrangements and mileage records really matter

How and where you charge

How and where the car is charged can make a big difference to your numbers:

  • Charging at home or at your premises often works out cheaper than heavy reliance on public rapid chargers
  • Combined with accurate mileage logs and the correct HMRC rates, you get a realistic cost per mile, even with the new taxes built in

For many businesses with modest or predictable mileage, that could still make an EV a very sensible choice.

Record-keeping goes up a gear

Because:

  • There is a tax based on miles driven, and
  • The reimbursement system is based on business mileage,

…you really do need clean records.

It’s worth making sure every business journey is logged with:

  • Date
  • Purpose
  • Mileage

…and that business and private use are clearly separated, especially where a vehicle is used for both.

Good records:

  • Make budgeting easier
  • Support your decisions if anyone asks questions later
  • Help you avoid awkward disputes over expenses
  1. Keeping your team on the same page

It also helps to be clear with your team about how you handle EV costs.

If you reimburse mileage or charging, set out in writing:

  • Whether you’re using the standard mileage rates for personally-owned cars
  • Or the electricity rate for company EVs
  • How you treat home charging versus public charging

A short, plain-English policy can:

  • Avoid confusion
  • Prevent arguments
  • Give staff confidence that they’re being treated fairly, whatever they drive
  1. The adviser’s view: treat EVs as a normal business decision

In many owner-managed businesses you’ll see a mix of arrangements:

  • Directors using their own cars
  • A couple of vans
  • Maybe one or two company cars

In that world, the change in EV taxation doesn’t mean “never touch an electric car again.”

It means:

  • Don’t choose an EV solely because it used to have no road tax; and
  • Don’t reject an EV just because that particular advantage is going

Instead, you treat it like any other business decision. You look at:

  • Total cost of ownership
  • Your mileage patterns
  • Your charging options
  • The tax rules you’ll be working under

…and then you decide what genuinely makes sense for your business.

For firms with lower or occasional mileage, electric cars may still offer good value: simpler maintenance, more stable energy costs and a tidy fit with the existing mileage and reimbursement rules.

For higher-mileage operations, especially where most charging is done in public, the return of road tax and the new mileage charge simply make it more important to run the numbers carefully and go in with your eyes open.

  1. The bottom line for small businesses

The 2025 Budget doesn’t kill the case for electric cars in small businesses but it does change the ground rules:

  • Electric cars will pay road tax from April 2025
  • Electric and plug-in hybrid cars will pay a mileage-based tax from April 2028

They’re no longer the “free tax” option they once were, but they are still a realistic option if you plan properly.

If you:

  • Take the time to understand your real costs
  • Keep decent mileage and charging records
  • Use the official HMRC mileage and reimbursement rates

…EVs can still be a sensible, controllable part of your transport mix.

If you ignore the changes, you’re more likely to run into surprises later, whether that’s in tax, cash flow or compliance.

Please see another An Accounting Gem blog: https://www.aag-accountants.co.uk/when-work-goes-quiet-10-cost-free-marketing-ideas-for-small-trades-businesses/

(Electricians, plumbers, builders, decorators, roofers, gardeners, handymen; this one’s for you.)

Introduction

When the phone is ringing off the hook, it’s easy to believe work will keep turning up forever. When enquiries slow down, blaming “the economy” doesn’t pay the bills.

The tradesmen who stay busy in tougher times are the ones who keep their name in front of people, even when they’re on a tight budget.

Below are ten free, low-effort marketing ideas you can use to get your phone buzzing again and keep your diary full.

  1. Sort Out Your Google Business Profile

Why it matters

When someone searches “plumber near me” or “electrician Ipswich”, Google shows local businesses first. If you’re not there, or your profile looks half-finished, you’re losing easy work.

What to do

Claim and verify your Google Business Profile (if you haven’t already).

Add:

Correct phone number and email

Your services (e.g. boiler repairs, rewires, extensions)

A simple description in plain English

Upload photos: vans, team, before/after shots (no need for fancy cameras, your phone is fine).

Ask happy customers to leave a genuine review (no bribing or fake reviews, it breaks the rules).

Result

You’ll show up more often when locals search things like “[trade] near me”, and you’ll look more trustworthy than the individual with no photos and one review from 2019.

  1. Use Facebook & Local Groups Like a Noticeboard

Why it matters

Your ideal customers are scrolling Facebook in the evening while watching television. Local Facebook groups are often where people ask, “Does anyone know a good [trade]?”

What to do

Join local community groups (e.g. “Ipswich Community”, “Mums in [Town]”, “[Town] Trades & Services”, “IP4 Community”).

Once a week, post something useful, not salesy, for example:

“5 things to check before calling an electrician”

“Simple tip to stop your gutters overflowing this winter”

Share photos of recent jobs (with the customer’s permission and no addresses visible).

When people ask for recommendations, reply politely with your name, what you do and your phone number/website.

Result

You become “that reliable person” everyone tags when somebody asks for a plumber, builder, decorator etc.

  1. Turn Happy Customers into a Mini Sales Team

Why it matters

Word-of-mouth is still the number one way trades get work. Most people are happy to recommend you, they just need a gentle nudge.

What to do

After finishing a job and the customer is clearly pleased, say:
“If you know anyone who needs a [trade], I’d really appreciate you passing my details on.”

Give them a simple referral text they can forward, for example:
“This is Jem, the electrician who sorted our fuse board. Really good, turned up when he said he would: [phone number].”

Add a small line to your invoice or email:
“We grow through recommendations, if you’re happy, please pass our name on.”

Result

You’ll quietly build a network of people who send you work, for free.

  1. Make Your Van a Moving Billboard

Why it matters

You’re already driving around town every day. A clear, professional van sign turns every journey into advertising.

What to do

Even if you can’t afford a full wrap yet:

Make sure your existing signage is:

Readable from a distance (big, clear wording, not a paragraph of text).

Includes: trade, main services, website/phone and area (e.g. “Plumbing & Heating – Ipswich & Surrounding”).

If you don’t have signage yet, start small with simple, clean magnetic signs.

Park where people can see you: on busy roads (safely), outside suppliers, or near jobs (with permission).

Result

Locals see your name repeatedly so when something breaks, they already know who to call.

  1. Collect Photos & Reviews as You Go

Why it matters

People don’t know if you’re any good until they see proof. Before/after photos and short reviews do the selling for you.

What to do

Before a job, ask:
“Do you mind if I take a quick before/after photo for my website/Facebook?”

Store photos in a labelled album on your phone (e.g. “Bathrooms”, “Kitchens”, “Rewires”).

Ask for short reviews on:

Google

Facebook

Any trade directory you’re on (e.g. Checkatrade, MyBuilder, Rated People, etc.).

Reuse reviews on your website, Facebook page and quote templates.

Result

When people look you up online, they see real work and real customers, not just your word for it.

  1. Use WhatsApp Properly

Why it matters

Most customers are more comfortable sending you photos and questions over WhatsApp than writing emails. Used well, it keeps communication clear and quick.

What to do

Create a WhatsApp Business profile (free app):

Add your opening hours

Add a short description and website link

Set up simple auto-replies for out-of-hours, such as:
“Thanks for your message, I’m on site right now but I’ll get back to you this evening.”

Ask customers to send photos before you visit so you can:

Filter time-wasters

Give rough estimates quicker

Result

Less phone tag, fewer wasted visits and a smoother experience for your customers.

  1. Claim Free Listings on Trade & Local Directories

Why it matters

Many customers still use local directories and trade sites to find someone “proper” rather than just scrolling social media.

What to do

Search: “free [plumber/electrician/builder] directory UK” and “[your town] business directory”.

Claim your free listing on:

Local council/Chamber of Commerce directories

Community/“shop local” websites

Trade-specific directories that offer a free tier

Make sure each listing has:

The same name, phone, email and website

A short, clear description of what you do

A link to your Google reviews or website

Result

You gain extra ways for people to find you and more links pointing to your website and Google profile (which helps your search rankings).

  1. Share Simple Tips, Not Just Sales Posts

Why it matters

Nobody wants to follow an account that just shouts “BOOK NOW!” every day. Helpful tips keep you in people’s minds without annoying them.

What to do

Once or twice a week, share one short, practical tip, for example:

Plumbers: “How to safely turn off your water in an emergency.”

Electricians: “Why your sockets keep tripping and when to call someone.”

Builders/roofers: “How to spot early signs of damp or roof damage.”

Film it as a 30–60 second video on your phone.

Post it on Facebook, Instagram and your Google Business Profile.

Result

People start to see you as the helpful expert, not just another advert and they remember you when a bigger job comes up.

  1. Make It Obvious How to Contact You

Why it matters

You’d be amazed how many trades lose work because people can’t easily find a phone number or don’t know what happens next.

What to do

On your website/Facebook page, make sure it’s crystal clear:

How to contact you (phone, WhatsApp, contact form, email)

When you usually reply

What happens next (e.g. “We’ll ask for a few photos, give you a rough estimate, then arrange a visit”).

Add one main call-to-action everywhere:

“Call now to book a free quote”

“Send photos on WhatsApp for a quick estimate”

Check all contact buttons/forms actually work.

Result

Less confusion, fewer missed leads and more people actually getting in touch instead of giving up.

  1. Turn One Job into Several Pieces of Content

Why it matters

You’re already doing the work so you might as well get extra marketing from every job.

What to do

From a single job:

Take a couple of photos before, during and after.

Write two or three sentences:
“We helped a family in [area] by [solving problem].”

Turn that into:

A Facebook post

A short paragraph for your website

A quick video talking through what you did

A photo post on your Google Business Profile

Result

You build up a steady stream of proof that you’re active, reliable and doing good work locally without staring at a blank screen trying to think of what to post.

Conclusion & Next Steps

In the trades, it’s easy to get trapped in a cycle of: busy → quiet → panic → busy again. The trades that stay steady are the ones that treat marketing as part of the job, not something they only do when the phone stops ringing.

You don’t need fancy branding or big budgets. You just need to:

Show up where your customers are already looking

Make it easy for people to see your work

Make it even easier for them to contact you

Call to Action: Business Planning Vision Days

If you’d like help turning these ideas into a simple, realistic 12-month plan for your business including pricing, profits and getting your evenings back, that’s exactly what our Business Planning Vision Days are designed to do.

We’ll sit down with you, look at your numbers, your goals and your current marketing, and build a plan you can actually follow without needing a marketing degree.

If that sounds useful, book a free 30-minute chat to see if it’s a good fit for you, or join our mailing list for more plain-English tips for small trades and local businesses.

Please see another An Accounting Gem blog:  https://www.aag-accountants.co.uk/when-uncertainty-strikes-10-cost-free-marketing-ideas-for-small-trades-local-businesses/

 

When Uncertainty Strikes: 10 Cost-Free Marketing Ideas for Small Trades & Local Businesses

Introduction

When work is flowing in, you can afford to let word of mouth do most of the work. But when enquiries slow down and money feels tight, blaming “the economy” won’t fill your diary.

The most successful trades and local business owners don’t just wait for the phone to ring, they go out and get the work.

Here are ten free, low-effort marketing ideas to get your name out there, keep you seen locally and generate more enquiries.Optimise Your Google Business Profile

Why it matters: Most people now use Google to find local trades and services.

Quick wins:
Make sure your profile is claimed and verified. Add your correct opening hours, areas you cover, the type of jobs you do and clear photos of your work. Ask happy customers to leave honest reviews. Don’t offer rewards for good reviews, that’s against platform rules and UK advertising guidance.

Result: You show up more often when people nearby search for things like “plumber near me” or “electrician in [your town]”.Use Social Media to Stay Visible

Why it matters: People like to see the person behind the business before they get in touch.

Quick wins:
Pick one main platform your customers actually use, for many trades that’s Facebook or Instagram (LinkedIn can help if you deal with landlords, letting agents or other businesses). Post once a week: before-and-after photos, a short tip or a common question you get on the job. Reply to comments and messages quickly.

Result: You stay in front of past and future customers without spending on ads.Team Up with Other Local Businesses

Why it matters: Working together puts you in front of more people who already trust the person recommending you.

Quick wins:
Partner with non-competing businesses who share your customers, for example, a builder with a plumber, electrician and decorator; or a gardener with a fencing company. Swap recommendations, share each other’s posts or put each other’s cards in your vans and on your websites.

Result: Regular referrals both ways, at no cost.Run a Simple “Spotlight” Email

Why it matters: A short email to people who already know you can bring in repeat work and referrals.

Quick wins:
Collect email addresses from customers who are happy for you to contact them. From time to time, send a short email with a recent job story, a seasonal reminder (for example, boiler checks before winter) or a simple checklist. Use free email tools and always include an easy unsubscribe link.

Result: You stay in their mind so they think of you first and pass your details on.Freshen Up Your Website for Google

Why it matters: Google prefers up-to-date, useful pages.

Quick wins:
Look over your main pages; home, services, about, contact. Update any old information, add the areas you cover and mention the jobs you most want more of (for example, “bathroom installations in Ipswich” or “emergency electrician in Colchester”).

Result: Better chances of showing when someone nearby searches for the type of work you want.Host a Short Q&A or Demo Online

Why it matters: Seeing you explain things builds trust before you ever visit a home or site.

Quick wins:
Use free versions of tools like Zoom or go live on Facebook/Instagram for 20 minutes. Answer common questions (for example, “What to ask a builder before you sign a quote”). Tell people how to sign up and be clear about how you’ll use their details, giving them simple options for future contact.

Result: People see you as helpful and knowledgeable and are more likely to call you for paid work.Get on Free Directories

Why it matters: Many customers search trade and local directories before they pick up the phone.

Quick wins:
Search for “free [your trade] directory UK” or “free local business directory [your town]”. Claim your listing and fill it in properly; short description, areas covered, phone number, website and photos.

Result: Extra places for people to find you online and more links pointing to your website.Ask Customers to Share Their Experience

Why it matters: Real photos and stories from customers are more powerful than any advert.

Quick wins:
After a job, ask if you can take a quick photo (with permission) and share it, tagging the customer if they’re happy. You can also invite customers to share their own photo or a few words about the job on your page. If you offer any kind of thank-you, keep it small and clear, with simple terms.

Result: Free, genuine content that shows the quality of your work and builds trust.Make Your Website’s Next Step Obvious

Why it matters: People are more likely to get in touch if you tell them clearly what to do next.

Quick wins:
Check every page on your website. Does each one clearly say what you want people to do? For example: “Call now for a free quote”, “Send us your job details” or “Request a call back”. Use simple words and buttons or links that stand out.

Result: More visitors turning into phone calls, messages and bookings.Turn Your Best Tips into Short Videos

Why it matters: Short videos get more attention than long blocks of text.

Quick wins:
Take common questions you get on jobs and record a 30–60 second video on your phone explaining the answer. You can edit with free tools or post straight to Facebook, Instagram or TikTok. Add a short caption and your contact details.

Result: More people see your face, hear how you talk and feel comfortable contacting you.

Conclusion & Call-to-Action

In today’s stop-start economy, standing still is the quickest way to slow down your work. The trades and local businesses that keep showing up, talking to customers and trying new things are the ones that stay busy.

If you’d like help turning these ideas into a simple 12-month plan you can actually follow, we can help:

Book a free 30-minute discovery call to talk through your business, your goals and the type of work you want more of.

If we’re a good fit, we’ll discuss how a full Business Planning Vision Day can help you bring in more of the right jobs and build steady, profitable growth.

Please see another An Accounting Gem blog: https://www.aag-accountants.co.uk/%f0%9f%8e%84-christmas-parties-and-staff-gifts-whats-tax-deductible/

As the festive season approaches, many small businesses start planning staff celebrations and gifts to say thank you for a year of hard work.

How much of your festive generosity is tax-deductible and what do you need to watch out for with HMRC rules?

Here’s a simple guide to what is allowed, what’s not and how to keep your celebrations tax-efficient and compliant.

🍽️ 1. The Staff Christmas Party — HMRC’s Annual Event Exemption

HMRC allows you to provide an annual event such as a Christmas party or summer gathering without it being treated as a taxable benefit for your employees.

To qualify for this tax exemption, your event must meet three key conditions:

It’s an annual event (like a Christmas or summer party).
It’s open to all employees (not just directors or selected staff).
The total cost is £150 or less per head (including VAT, food, drink, entertainment and any transport or accommodation).

If all three are met:

  • The cost is tax-deductible for your business.
  • There’s no benefit-in-kind charge for staff.
  • You can reclaim VAT (if applicable).

If you go over £150 per head, even by £1, the entire amount becomes taxable, not just the excess.

💡 Tip: The £150 limit applies to the total of all annual events (e.g., if you host both a summer and Christmas party). You can split the allowance between them.

🎁 2. Staff Gifts — The Trivial Benefits Rule

Small staff gifts can also be given tax-free under HMRC’s “trivial benefits” exemption, provided they meet specific criteria.

To qualify, each gift must:

  • Cost £50 or less per person (including VAT)
  • Not be cash or a cash voucher (gift cards for stores or experiences are fine)
  • Not be a reward for work or part of an employee’s contract
  • Not be part of a salary sacrifice arrangement

Examples that qualify:

  • A supermarket or Amazon voucher worth £30
  • A bottle of wine, box of chocolates or festive hamper
  • A birthday or Christmas gift

Directors of close companies (usually small limited companies) have an annual cap of £300 total per tax year under this rule.

🧾 3. What You Can’t Claim

Some common festive expenses are not tax-deductible, including:

  • Client entertaining (meals, drinks, or gifts for customers)
  • Cash bonuses or performance rewards (treated as salary)
  • Non-qualifying staff events or gifts over the HMRC thresholds

These may still be great for morale or client relationships but remember, they won’t reduce your tax bill.

💰 4. VAT and Record-Keeping

If your business is VAT-registered, you can usually reclaim VAT on staff entertaining costs but not for partners or family members attending the same event.

Keep clear records of:

  • Guest lists (to confirm it was a staff event)
  • Invoices and receipts
  • Cost breakdowns (including VAT)

These details can make all the difference if HMRC ever reviews your accounts.

Please also see: https://www.gov.uk/expenses-benefits-social-functions-parties

💎 How An Accounting Gem Can Help

At An Accounting Gem, we help small businesses enjoy the festive season without stressing over tax rules.

We’ll guide you on:

  • Which costs are fully deductible
  • How to stay within HMRC limits
  • Smart ways to give staff gifts or rewards tax-efficiently
  • Accurate bookkeeping to support your claims

Enjoy celebrating your team’s success, we’ll take care of the numbers behind it.

📞 Get in touch to review your year-end expenses and make sure you’re claiming everything you’re entitled to.

Please see another An Accounting Gem blog: https://www.aag-accountants.co.uk/sole-trader-or-limited-company-choosing-the-best-structure-for-your-business/

When starting or growing a business, one of the biggest early decisions is how to structure it. Should you be a sole trader or set up a limited company?

Both have advantages and the right choice depends on your goals, income and how much responsibility you want to carry.

This simple guide breaks it down.

What Is a Sole Trader?

A sole trader is the simplest business structure. You run the business as an individual, keeping all profits after tax but also taking full responsibility for any debts or liabilities.

You’ll:

  • Register with HMRC for Self-Assessment
  • Pay Income Tax and Class 2 & Class 4 National Insurance on profits
  • Keep basic financial records

Advantages:

  • Easy to set up and run
  • Minimal paperwork
  • Full control and privacy
  • All profits are yours

⚠️ Considerations:

  • You are personally liable for debts
  • Raising finance can be harder
  • Less perceived credibility with some clients or suppliers

What Is a Limited Company?

A limited company is a separate legal entity. This means your business finances are distinct from your personal finances.

You’ll:

  • Register with Companies House
  • File annual accounts and confirmation statements
  • Pay Corporation Tax on profits
  • Usually pay yourself through a mix of salary and dividends

Advantages:

  • Limited liability – your personal assets are protected
  • Tax efficiency – potentially lower tax on profits
  • Easier to bring in partners or investors
  • Increased professional credibility

⚠️ Considerations:

  • More administration and reporting to HMRC & Companies House
  • Accounting is more complex
  • You must make company information publicly available

Comparing the Two at a Glance

Feature Sole Trader Limited Company
Setup Simple & fast Requires registration with Companies House
Liability Unlimited (personal risk) Limited to company assets
Tax Income Tax & NI Corporation Tax, Dividends & PAYE
Profit retention All profits yours Profits belong to the company
Privacy Full privacy Public record via Companies House
Costs Low setup cost Higher admin & accountancy costs

Which Structure Is Right for You?

If you’re just starting out, testing an idea or working alone, sole trader can be simpler and more flexible.

If you’re planning to grow, take on employees or want to separate your personal finances, a limited company may offer better long-term protection and tax benefits.

The best decision depends on your circumstances and it’s wise to get professional advice before registering.

Please also see:  https://www.gov.uk/set-up-business

💎 How An Accounting Gem Can Help

At An Accounting Gem, we help you make the right start. We’ll:

  • Advise on which structure best fits your goals
  • Handle company formation or HMRC registration
  • Set up efficient bookkeeping and payroll systems
  • Keep you compliant and tax-efficient from day one

Whether you’re a one-person venture or scaling a team, we’ll make sure your structure supports your success.

📞 Get in touch today to book your free initial meeting.

Please see another An Accounting Gem blog:  https://www.aag-accountants.co.uk/why-ipswich-is-a-great-place-to-start-a-small-business/